Fake Celebrity of the Day: In a genius — and also horrifying — social experiment, not-famous Thomas Elliot donned a hoodie and some buddies for a Saturday outing at a Virginia mall. Before long, his entourage was being escorted by mall security and trailed by “fans,” and several stores even closed their doors for private shopping. The video “is just a taste of all the autographs, pictures, and people who wanted get close to all the commotion.”
Everything you see here can be purchased at Type Books. Grayson Matthews generously composed the beautiful, custom music. But none of it could have been done without all the volunteer hands who shelved and reshelved books all night, every night.
This is a bookstore coming to life.